There are over 25 million sheep in New Zealand— that’s almost 5 to 1 for every Kiwi... But Skrewball Whiskey says that’s not nearly enough!
The world’s first super-premium peanut butter whiskey is on a mission to turn every Kiwi into a black sheep.
Skrewball is known for pushing boundaries, and now they’re taking it up a notch. Destro has collaborated with Public Library and Pernod Ricard to create New Zealand's first Skrew Krew ambassador team. The mischievous spirit of Skrewball is taking over, delivering an unforgettable experience at local NZ pubs and clubs that challenges the ordinary and embraces the delightfully weird and unexpected.
There is an exciting lineup of events across New Zealand, where the Skrew Krew will introduce Kiwi drinkers to the deliciously smooth and nutty world of Skrewball. From pub takeovers to fun cocktail experiments, the Skrew Krew will offer a new twist on nightlife, inspiring patrons to break out of the ordinary and indulge in something daringly different, in true black sheep fashion.
We are beyond excited to partner with Public Library and the Skrewball team. Their commitment to fun, flavour, and shaking things up fits perfectly with our ethos. Together, we are turning New Zealand into a place where black sheep thrive!
Sending off October with a bang was New Zealand’s largest annual entertainment event, the Armageddon Exposition. It was an amazing four-day event that went off without a hitch thanks to our Destro brand ambassadors.
Destro partnered with King Collective to endorse JBL Professional NZ. Collectively we created engaging stations for our brand ambassadors to connect with the public.
Some pretty cool JBL swag was up for grabs with spot prizes. Attendees were enticed to sign up and be in to win a major prize, JBL's latest and greatest products to bring your favourite fictional characters to life. From Destro to our partners, thank you for entrusting us to be the connection of your vision to the public through experiential marketing.
