THE EVERYTHING BAGEL SUPERMARKET SAMPLING NEW WORLD

Destro, on behalf of Abe’s Bagels, executed multiple supermarket samplings at 31 New World stores nationwide, all within a four-week timeframe.

With a mission to increase bagel consumption across the country, we focused on educating customers about the product’s versatility, bagel occasions and brand information.

Our enthusiastic brand ambassadors went above and beyond, providing a mouth-watering assortment of toppings, including cream cheese, pesto, and butter!

The results were great! A 28.6% conversion rate was achieved, our brand ambassadors reached over 2,932 customers, and 839 sales were made across the category.

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We were thrilled to have played a crucial role in boosting bagel sales for Abe’s Bagels and can’t wait to share the magic of our expertise with more brands in the future!